From 0% SOV to 28% in 6 months
No AI mentions at baseline. Industrial AEO foundations + GEO authority signals → default citation on 9 of 12 strategic queries.
Context
A B2B SaaS scale-up with strong product-market fit but no measurable presence on AI-prescribed answers. Sales team reported losing late-stage deals because the brand was not surfacing as an option in buyer self-research.
Challenge
Establish a measurable AEO + GEO baseline, then move from 0 % share of voice to default citation across at least 8 of 12 strategic queries within 6 months.
Approach — 24 weeks
Weeks 1–4 — Diagnostic
SOV baseline across ChatGPT, Claude, Perplexity, Gemini. Brand entity consolidation. RAG ingestion of catalog and SME knowledge.
Weeks 5–14 — Activation
AEO answer engineering on 12 strategic queries. GEO authority signals (high-trust backlinks, partnerships, owned media). Weekly steering with the executive sponsor.
Weeks 15–24 — Pilotage
Continuous re-measurement, evaluator-driven content refresh, defensive plays against new entrants.
Results
- Share of voice
- 0 %→28 %
- Strategic queries with default citation
- 0 / 12→9 / 12
- Pipeline influenced (qualified)
- € 0→€ 1.4 M
“In six months we went from invisible to being the brand that AI engines recommend by default in our category.”