Method
A measurable methodology for AI prescription.
AEO answers questions. GEO builds authority. The closed loop ties them together with quantified ROI.
The shift in search
Search is leaving the SERP.
60%
of queries end without a click when AI answers.
70%
of consumers query an AI assistant weekly.
-30%
organic traffic drop observed on some B2B sites.
AEO vs GEO
Two disciplines, one operated stack.
AEO
GEO
Objective
AEOBe the answer cited.
GEOBe the source quoted.
Key signals
AEOAnswer-first content, FAQ markup, brand entity.
GEOAuthority backlinks, knowledge graphs, owned media.
Primary KPI
AEOCitation rate per query.
GEOSource share of voice.
Cycle
AEO4–8 weeks.
GEO12–24 weeks.
SOV Pyramid
Four levels of share of voice.
Default choice
Recommendation
Citations
Mentions
- Default choice
- You are the answer — without competitor pivot.
- Recommendation
- AI recommends you for the user’s intent.
- Citations
- You are quoted as one of the credible sources.
- Mentions
- Your brand surfaces — somewhere, anywhere.
Closed agentic loop
Five steps, repeated continuously.
- 1. Measure
- Multi-platform SOV baseline.
- 2. Analyze
- Identify the gaps and the opportunities.
- 3. Recommend
- Prioritized AEO/GEO plays.
- 4. Execute
- Content + authority signals shipped.
- 5. Re-measure
- Validate impact and iterate.
Case in 30 seconds
B2B SaaS — from absent to default citation in 18 weeks.
Baseline 0% SOV → 31% in week 18 across ChatGPT and Perplexity for 12 strategic queries.
Read the trajectory