Resources

Practitioner guides for AEO + GEO.

Whitepapers, field reports, methodology notes. Written by the SkuLift team for CEOs, CMOs and Marketing leaders.

April 15, 2026 · 6 min read

AEO vs SEO in 2026 — what changed and why it matters

A practitioner breakdown of Answer Engine Optimization vs traditional SEO: artifacts, metrics, content patterns, and how to operate both in parallel.

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April 8, 2026 · 5 min read

The 4-level Share of Voice pyramid, explained

Why a single SOV number is misleading, and how a 4-level pyramid (parametric → branded) gives you a board-ready view of your AI authority.

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April 2, 2026 · 7 min read

GEO authority playbook — five signals AI engines reuse

A field-tested checklist of five GEO signals that move the needle on parametric and web-grounded citations across ChatGPT, Claude, Perplexity and Gemini.

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