AI Share of Voice — measure who AI cites for your category.
Share of Voice (SOV) is the share of AI-generated answers that mention your brand for a defined query set. SkuLift measures SOV across ChatGPT, Claude, Perplexity and Gemini through a 4-level pyramid.
What is AI Share of Voice (SOV)?
AI Share of Voice is the percentage of generative AI answers that cite your brand across a defined query set, engine and time window. It quantifies algorithmic authority. SkuLift uses a 4-level pyramid (parametric, web-grounded, product-adjacent, branded) and an N≥5 multi-sampling protocol per query.
A 4-level pyramid, from parametric to branded.
The same pyramid you’ll find on the methodology page — reused here as the SOV measurement frame.
- Default choice
- You are the answer — without competitor pivot.
- Recommendation
- AI recommends you for the user’s intent.
- Citations
- You are quoted as one of the credible sources.
- Mentions
- Your brand surfaces — somewhere, anywhere.
Find out where AI engines stand on your brand today.
Submit your brand URL and a work email. We deliver a directional SOV snapshot within 1 business day. No credit card. Audit dispatched manually by SkuLift experts.
Share of Voice — direct answers.
How is AI SOV different from classic SOV?
Classic SOV measures media share or voice across paid + earned + owned channels. AI SOV measures the share of AI-generated answers that cite your brand for a defined category. AI SOV directly correlates with sales pipeline because most assistants now stand between buyers and your category.
Which engines do you measure?
ChatGPT (4o + web), Claude (Sonnet + Opus), Perplexity (Sonar), Gemini (Pro + grounded). Coverage extends to any prescriptive engine that gains traction. Each engine is measured on a per-query, per-day basis with N≥5 multi-sampling for statistical reliability.
What does the free audit deliver?
A directional SOV snapshot across 8 to 12 strategic queries, on 4 engines, with a top-line readout: parametric vs web-grounded SOV, top citing sources, and the three biggest gaps to close. Delivered within 1 business day by SkuLift’s AEO/GEO team.
Turn AI Share of Voice into a board-level KPI.
Free directional audit, then Pilot — 12 weeks.
Request my free audit