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Defensible position consolidated against new entrants
Existing but fragile visibility. GEO authority program + evaluator-driven content cycle locked in defensible position.
Avant18%
Après34%
Context
A regulated healthcare leader with existing but fragile AI visibility, threatened by new entrants leveraging aggressive answer-first content.
Challenge
Consolidate a defensible position against new entrants without compromising the regulatory tone of voice.
Approach — 26 weeks
01
Weeks 1–6 — Diagnostic
Compliance-aware AEO baseline, regulator-facing tone audit, RAG ingestion of approved content only.
02
Weeks 7–18 — Activation
Authority program (peer-reviewed signals, partnerships), AEO content refresh under medical-affairs review.
03
Weeks 19–26 — Pilotage
Defensive plays against new entrants, evaluator-driven refresh cycle.
Results
- Share of voice
- 18 %→34 %
- Authority signal coverage
- 46 %→92 %
- Compliance review issues
- —→0 / 6 months
“We protected our category leadership in AI search without compromising on regulatory rigor.”