← Case studiesIndustrial B2B
From 12% sporadic mentions to 41% controlled SOV
Inconsistent citations across platforms. Brand entity consolidation + AEO answer engineering aligned messaging.
Avant12%
Après41%
Context
A 200-FTE industrial B2B with sporadic AI mentions, inconsistent across platforms and often off-message. Existing brand and SEO investments were not translating into a coherent algorithmic authority.
Challenge
Consolidate brand entity, align messaging across AEO and GEO surfaces, and lift SOV from 12 % sporadic mentions to controlled, narrative-aligned citations.
Approach — 20 weeks
01
Weeks 1–4 — Diagnostic
Cross-platform message audit, brand entity consolidation, knowledge graph alignment.
02
Weeks 5–14 — Activation
Answer-first content rewrite, GEO authority signals consolidated around 4 narrative pillars.
03
Weeks 15–20 — Pilotage
Continuous evaluator scoring + content refresh cadence.
Results
- Share of voice
- 12 %→41 %
- Off-message citations
- 34 %→4 %
- Sales-cycle compression
- —→-22 %
“Our message is finally coherent across every AI engine our buyers use. The sales team noticed within the first quarter.”